Wake Forest University to Host TCO Toolkit for: “B2B Marketing in the Digital Era” for purchasing, marketing, and sales personnel.

TCO Toolkit is excited to be invited to present this June at Professor Jim Narus'  ( http://www.engagementb2b.com/jim-narus.html ) 

MBA elective course in Charlotte entitled, "B2B Marketing in the Digital Era".

The course covers the increase usage of digital tools by B2B purchasing, marketing, and sales personnel.

TCO Toolkit will be doing live TCO case studies that the students bring in.  Most of the MBA attendees have full time jobs.  So we look forward to doing  TCO case studies for the likes of Charlotte area companies:

Bank of America
Lowe's
Duke Energy
Nucor
Sonic Automotive
Sealed Air
Domtar
CommScope
Coca-Cola Bottling Company
JELD-WEN
Resolute Forest Products
Albemarle Corporation
Curtiss-Wright
SPX Flow

 

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